Tuesday 26 July 2016

World PR Media reports on Matrix Design and Works

By now it is clear that we are simply just affiliated with the best of the best, one of such best is Matrix Design and Works Limited, a company that specialises in creating the absolute best for your home, office or building projects.



In a world where we can have everything we want, there are other design concepts you can choose from when you visit their website www.mdw-ng.com or call their Design and Build Team, Bars, Wardrobes, Office units and fitted closet spaces are on the menu for your pleasure.




The #Mdwkitchens hash tag on social media will reveal an array of Kitchen designs so dreamy you would want it in an instance. Space planning and bespoke designs and building are part of their expertise on the Matrix Design and Works team.




So the next time you think of revamping your space or indeed building a new one, Matrix Design and Works is your one stop shop. Visit @matrixdesignandworks on insta gram and facebook. All contact numbers in bio.

Thursday 21 July 2016

World PR Media gears up to release Print Magazine and Documentary

The last two years has been a journey, one of learning and one of hard work, we activated a strategy in the Beauty Division of World PR Media that served as a catalyst to the projects we are announcing officially today.

Our Luxury Beauty Brunch was launched in December 2014 as a platform to host themed talks that profile the current trends and stakeholders in the Beauty Industry. With the aim to host at least two every year, we are still very much on course with four instalments under our belt.

After careful review, we saw tremendous trend in the growth of the beauty industry in Nigeria, a growth that needed more voice, more platforms to showcase its wealth of stakeholders and its ever growing consumers, those platforms were conceptualised in the form of the "Beauty Reports", a documentary with a complimenting print magazine.

Tayo Afolabi (Mrs.)
Our Chief Executive and Founder of the Luxury Beauty Brunch and The Beauty Reports, Tayo Afolabi described the project in this statement. " Having a platform such as "The Beauty Reports" that can be accessed on the web and in print is invaluable, we decided to duplify the platforms because of the target audiences out there and the different ways they choose to enjoy their content. Some like it on the go, hence the web, and some want it on demand, also, hence the web, whilst other out there still prefer the good old traditional opening a rich glossy magazine, hence the print.  We have spent our time researching strong stakeholders, ploughing the internet for the trends and have carefully selected our team of contributors and mapped a historic way to deliver our content for your reading and viewing pleasure.

As for the rest of the entire team and host of well wishers, we are very excited and will watch the clock for the count down campaign. Part of the campaign process also include Subscription packages which will give free deliveries of the magazine to your door with free monthly beauty products, special discounts at exclusive spas as well as special reservations (on some packages) to our famous Luxury Beauty Brunch.

The last World Of Fragrances Brunch menu...






Beauty Products delivered to your door ...


Special Reservations to the Luxury Beauty Brunch...

Follow the @thebeautyreportsafrica and @thebeautyreportsuk for more information, lots of giveaways and special membership/subscription information.

Wednesday 20 July 2016

The Business of Short Films with Yomi Black

Long before insta gram existed and the rise of other social media platforms, a gentleman and his formidable team began to create content that would change the way we watch things. Gone are those days where we had to wait for our favourite TV programs to start, now, everything is at our finger tips.

Those fingertips are now making monies for people who think ahead, people who use statistics to calculate where they choose to spend their money when it comes to either advertising and or marketing. In a world where you can see how many people actually clicked to view your videos or images, analytical investments are more calculated.

Lets go back to this gentleman we mentioned earlier, his brand was so intriguing we had to conduct our own findings and its not just our words, the figures on how he acquires his audiences attention is mind blowing.

In 2013, the viral video of the famous skit entitled - The Lagos Big Girls Game
(as seen below) was number 3 on YouTube "rewind" as well as on the most watched video list in Nigeria.

The Lagos Big Girls Game

Other huge numbers and highlights under the Black Studios belt included product placement strategy execution for brands like Porsche, Car Ink, Nokia and U-wantit.com in 2014 after which the studio was immediately drafted to create 56 whopping videos for Access Bank in 2015 which till date is still the "most watched viral content" on the platform. These figures caught the eye of decision makers on Cheki.com.ng which prompted a deal with Black Studios that generated 15 percent more traffic to the site.

Fast forward to 2016, one of the viral videos released by Black Studio's camp included this special feature with Toyin Aimakhu, in this age of viewership tracking capabilities, this video has accrued over 770'000 views on various platforms.

These figures in viewership, product placement opportunities and other such related matters will assist any brand with matching target audiences to generate more "awareness" for their brands. Nowadays, the social media has indeed added an extra revenue angle to forward thinking creative minds.

We had to get a statement from the Creative Director and Founder of Black Studios, Yomi Black, to obtain his views on Comedy as a whole and the impact of social media on his content creation. "Times have changed and consumers have a new way of consuming content, everything is now quick and fast and people are craving content on the go" says Yomi Black, that is why we will continue to find new ways to engage their mind through our series of short films".


When asked about future plans for he studio and how the much talked about first film production from the Black Studios stable is going, he informed of that big things are in the pipeline for the film release in November. As for the industry, we will continue to watch and we will continue to crunch numbers.


" We will release our first film "Bandits" in November 2016"....says Yomi Black...


Friday 15 July 2016

WORLD PR REPORTS ON TIR FASHION HOUSE

TIR FASHION HOUSE DEBUTS ITS RED SEA COLLECTION LOOK BOOK FEATURING TV PERSONALITY/ACTRESS NANCY ISIME”

Creative Designer Danielle Allen for TIR Fashion today released the official Look Book for 2016.  The images from the new look book from the TIR Fashion House camp looks something out of a bond movie, starring the awesome Nancy Isime of course. But a closer look reveals something else, it reveals the character of a lady being the object of desire, the centre piece if you will.

This new collection from the Fashion House has been named its “red sea collection”. At an initial glance you would understand from the predominant colour “red” but digging deeper into the Creative Designer’s thoughts and inspiration for the collection shed so much light, we were in awe.

Danielle Allen, Founder of the TIR Fashion House and Creative behind the brand was only too glad to share her thoughts with us …. “the red sea collection to me is a combination of two things, boldness and might. The boldness is being represented by the colour red whilst the might is being represented by the sea. The sea is boundless, limitless, and holds so much splendour, that to me describes the essence of a women. The collection shows various ways in which a women might want to portray herself, sometimes she is the “boss” which is illustrated on the long sleeveless suit jacket, sometimes she is alluring, sometimes she is captivating but our closing piece is my favourite which shows that above all, she is always the queen of her own world”….



The Red Sea collection, which was also recently showcased at the latest Africa Fashion Week 2016, was supported by the Zimbabwean starlets such as TV Personality Vimbai Muthiniri along side Actress/Producer, Memory Savannhu. Also on the front row to support the show were the Nigeria Fashion Icon, Mai Atafo, Tayo Afolabi, the CEO of World PR Media and Founder of the Luxury Beauty Brunch, Stephanie Kalu-Uche and Footballer Kalu Uche.

The brand has since inception showcased at various world runways and has been known to dress key dignitaries in host country, Zimbabwe, including London and Nigeria.  As a growing brand we pride ourselves on our unique designs. Its African authenticity is aimed at the young at heart and fashionistas who themselves are the epitome of elegance, grace and style.

TIR fashion house has once again proved with this collection that it is on course to achieving its aims to expand the brand globally with the focus of becoming one of the most prominent Pan Africa fashion labels.