The Beauty Reports x Zazaii Beauty Rooms

Skin Deep Beauty at The Beauty Reports x Zazaii Beauty Rooms Event~

Goody Bags from Sarah's Beauty Secret courtesy of Gemology

On Saturday the 10th of September, The Beauty Reports hosted a group of

people to the Skin Deep Beauty themed event at the Zazaii Beauty Rooms in
Victoria island.  With support from sponsors like Ciroc, Exquisite
Magazine, Shea Organic Beauty, Mariam Adeyemi Company, Blankhutmedia and
World PR Media, the beauty industry "do", was set to be fabulously fun.

The theme was executed with two experts of day tackling the subject
matter. Tokunbo Chiedu of Sarah's Beauty Secret, representative and sole
distributor of the Beauty Industry Stakeholder, Gemology, was our first
expert of the day. Her session was highly interactive with vital
information on the range of products under the brand and why the use of
"minerals" was part of their unique selling points as well as its essence
on the human skin. The Gemology brand continued their sessions with q and
a's which earned some of our special guests like Kiki Omeili, Bryce
Bassey, Maraim Adeyemi, Immaculate Pat and even the Founder of TBR, Tayo
Afolabi several gifts totalling almost N300'000 and the rest walking home
with goody bags.

Games sessions are a serious affair...

The second session, chaired by our very own resident "Skin Care Guru" in
The Beauty Reports Magazine/Documentary, was Doctor Vivian Oputa. Her
interactive session left guests with several questions on how to look
after their skin including what they are currently doing now to hinder a
soft and healthy skin. One of the highlights of this particular session
was the fact that we all owe our body some water, for example, did you
know that for every cup of coffee/tea you consume, you need two extra
glasses of water on top of the normal required dose of water a day?

Both experts of the day assisted guests with personal one on one beauty
regiment questions and answers as well as Skin Consultation exercises.

As we sipped our cocktails of the day, we played our "game of the day" which always revolve around the information absorbed during the exercise and guests like Denrele Edun and Beverly Osu were not left out.

Nollywood Actress Brycee Bassey and Maraim Adeyemi Timmer gaming...

In the end, it was a fabulously fun gathering where both end users as well
as the experts/stakeholders had tremendous fun knowing more about "Skin
Deep Beauty".

This event was supported by Ciroc, Exquisite Magazine, Shea Organic Beauty, Mariam Adeyemi Company, Blankhutmedia and World PR Media.

Please contact admin@worldprmedia.com to request our future event dairies.

WORLD PR MEDIA X EMAC WALK 2016

The 5^th annual EMAC walk was held on the 3^rd of September with a walk to and fro the LTV GROUNDS and IKEJA environs in LAGOS. The EMAC walk is an event held with the aim of creating more awareness for cervical cancer, encouraging people to get screened and spreading the word about cervical cancer, which is killing one woman every hour in Nigeria.

 (Center: Denrele Edun with Dr Femi Olaleye (left) of Optimal Cancer Care Foundation with other special supporters)

Lolo1, Kenny Saint Brown, Denrele, Shine, Miss Tourism Nigeria, Tomi Odunsi, Kiki Omeili, Mr. Ideal Nigeria (Best Body) and a host of others joined exquisite magazine at the walk against cancer, EMAC WALK 2016.

The highlight of the walk was encouraging people to attend the FREE SCREENING sessions which will be held every Friday from the 9^th of October at Optimal Cancer Care Foundation, 118 Bode Thomas road, Surulere.

According to Tewa Onasanya, the Founder of Exquisite Magazine and EMAC walk … “this year we have been able to capture more people, especially the young sexually active women who are also at the risk of cervical cancer, a form of cancer that is 100% preventable and one of the few cancers that presents a pre-cancer stage. We appreciate everyone that came out for the walk to raise more awareness and support our free screening campaign AND also we ask that all women join us for this free screening even if you did not attend the walk.”

(L-R : Consul General, Mr. Darkey, Shine Begho (Media Personality and Eco Pantry Skincare Ambassador, Coco - Founder of Eco Pantry Skincare)

Exquisite magazine appreciates everyone at the walk, celebrities’ volunteers and people from the South African community, led by the Consul General, Mr. Darkey Africa and his wife. We appreciate our partners, THE VIRTUAL CLINIC, LTV, LASAA, PINK PERAL FOUNDATION (PPF), OPTIMAL CANCER CARE FOUNDATION, OMNUTRI, ZARON COSMETICS, WILSONS LEMONADE, SIMPLY GREENJUICES, TREND KITCHENS, ACE COURIER, BLANK HUT MEDIA, BLACK SATINO,MARIAM ADEYEMI COMPANY, PULSE NG, ONO BELLO, GENESIS DELUXE CINEMAS, WORLD PR, OLORISUPERGAL, TINGO MOBILE, BELLA NAIJA, WOW MEDIA, CITY FM, METRO FM, EBONYLIFE TV, SOUTH AFRICA TOURISM, SUBZERO-WOLF, SERVE WITH LOVE, BAMAHNISSI MULTILINKS LTD. We look forward to a cervical cancer free generation and a successful walk next year.

PHOTO CREDIT: OLAKUNLE ALAKIJA @machumview

World PR Media reports on Matrix Design and Works

By now it is clear that we are simply just affiliated with the best of the best, one of such best is Matrix Design and Works Limited, a company that specialises in creating the absolute best for your home, office or building projects.

In a world where we can have everything we want, there are other design concepts you can choose from when you visit their website www.mdw-ng.com or call their Design and Build Team, Bars, Wardrobes, Office units and fitted closet spaces are on the menu for your pleasure.

The #Mdwkitchens hash tag on social media will reveal an array of Kitchen designs so dreamy you would want it in an instance. Space planning and bespoke designs and building are part of their expertise on the Matrix Design and Works team.

So the next time you think of revamping your space or indeed building a new one, Matrix Design and Works is your one stop shop. Visit @matrixdesignandworks on insta gram and facebook. All contact numbers in bio.

World PR Media gears up to release Print Magazine and Documentary

The last two years has been a journey, one of learning and one of hard work, we activated a strategy in the Beauty Division of World PR Media that served as a catalyst to the projects we are announcing officially today.

Our Luxury Beauty Brunch was launched in December 2014 as a platform to host themed talks that profile the current trends and stakeholders in the Beauty Industry. With the aim to host at least two every year, we are still very much on course with four instalments under our belt.

After careful review, we saw tremendous trend in the growth of the beauty industry in Nigeria, a growth that needed more voice, more platforms to showcase its wealth of stakeholders and its ever growing consumers, those platforms were conceptualised in the form of the "Beauty Reports", a documentary with a complimenting print magazine.

Tayo Afolabi (Mrs.)

Our Chief Executive and Founder of the Luxury Beauty Brunch and The Beauty Reports, Tayo Afolabi described the project in this statement. " Having a platform such as "The Beauty Reports" that can be accessed on the web and in print is invaluable, we decided to duplify the platforms because of the target audiences out there and the different ways they choose to enjoy their content. Some like it on the go, hence the web, and some want it on demand, also, hence the web, whilst other out there still prefer the good old traditional opening a rich glossy magazine, hence the print.  We have spent our time researching strong stakeholders, ploughing the internet for the trends and have carefully selected our team of contributors and mapped a historic way to deliver our content for your reading and viewing pleasure.

As for the rest of the entire team and host of well wishers, we are very excited and will watch the clock for the count down campaign. Part of the campaign process also include Subscription packages which will give free deliveries of the magazine to your door with free monthly beauty products, special discounts at exclusive spas as well as special reservations (on some packages) to our famous Luxury Beauty Brunch.

The last World Of Fragrances Brunch menu...

Beauty Products delivered to your door ...

Special Reservations to the Luxury Beauty Brunch...

Follow the @thebeautyreportsafrica and @thebeautyreportsuk for more information, lots of giveaways and special membership/subscription information.

The Business of Short Films with Yomi Black

Long before insta gram existed and the rise of other social media platforms, a gentleman and his formidable team began to create content that would change the way we watch things. Gone are those days where we had to wait for our favourite TV programs to start, now, everything is at our finger tips.

Those fingertips are now making monies for people who think ahead, people who use statistics to calculate where they choose to spend their money when it comes to either advertising and or marketing. In a world where you can see how many people actually clicked to view your videos or images, analytical investments are more calculated.

Lets go back to this gentleman we mentioned earlier, his brand was so intriguing we had to conduct our own findings and its not just our words, the figures on how he acquires his audiences attention is mind blowing.

In 2013, the viral video of the famous skit entitled - The Lagos Big Girls Game
(as seen below) was number 3 on YouTube "rewind" as well as on the most watched video list in Nigeria.

The Lagos Big Girls Game

Other huge numbers and highlights under the Black Studios belt included product placement strategy execution for brands like Porsche, Car Ink, Nokia and U-wantit.com in 2014 after which the studio was immediately drafted to create 56 whopping videos for Access Bank in 2015 which till date is still the "most watched viral content" on the platform. These figures caught the eye of decision makers on Cheki.com.ng which prompted a deal with Black Studios that generated 15 percent more traffic to the site.

Fast forward to 2016, one of the viral videos released by Black Studio's camp included this special feature with Toyin Aimakhu, in this age of viewership tracking capabilities, this video has accrued over 770'000 views on various platforms.

These figures in viewership, product placement opportunities and other such related matters will assist any brand with matching target audiences to generate more "awareness" for their brands. Nowadays, the social media has indeed added an extra revenue angle to forward thinking creative minds.

We had to get a statement from the Creative Director and Founder of Black Studios, Yomi Black, to obtain his views on Comedy as a whole and the impact of social media on his content creation. "Times have changed and consumers have a new way of consuming content, everything is now quick and fast and people are craving content on the go" says Yomi Black, that is why we will continue to find new ways to engage their mind through our series of short films".

When asked about future plans for he studio and how the much talked about first film production from the Black Studios stable is going, he informed of that big things are in the pipeline for the film release in November. As for the industry, we will continue to watch and we will continue to crunch numbers.

" We will release our first film "Bandits" in November 2016"....says Yomi Black...

WORLD PR REPORTS ON TIR FASHION HOUSE

“TIR FASHION HOUSE DEBUTS ITS RED SEA COLLECTION LOOK BOOK FEATURING TV PERSONALITY/ACTRESS NANCY ISIME”

Creative Designer Danielle Allen for TIR Fashion today released the official Look Book for 2016.  The images from the new look book from the TIR Fashion House camp looks something out of a bond movie, starring the awesome Nancy Isime of course. But a closer look reveals something else, it reveals the character of a lady being the object of desire, the centre piece if you will.

This new collection from the Fashion House has been named its “red sea collection”. At an initial glance you would understand from the predominant colour “red” but digging deeper into the Creative Designer’s thoughts and inspiration for the collection shed so much light, we were in awe.

Danielle Allen, Founder of the TIR Fashion House and Creative behind the brand was only too glad to share her thoughts with us …. “the red sea collection to me is a combination of two things, boldness and might. The boldness is being represented by the colour red whilst the might is being represented by the sea. The sea is boundless, limitless, and holds so much splendour, that to me describes the essence of a women. The collection shows various ways in which a women might want to portray herself, sometimes she is the “boss” which is illustrated on the long sleeveless suit jacket, sometimes she is alluring, sometimes she is captivating but our closing piece is my favourite which shows that above all, she is always the queen of her own world”….

The Red Sea collection, which was also recently showcased at the latest Africa Fashion Week 2016, was supported by the Zimbabwean starlets such as TV Personality Vimbai Muthiniri along side Actress/Producer, Memory Savannhu. Also on the front row to support the show were the Nigeria Fashion Icon, Mai Atafo, Tayo Afolabi, the CEO of World PR Media and Founder of the Luxury Beauty Brunch, Stephanie Kalu-Uche and Footballer Kalu Uche.

The brand has since inception showcased at various world runways and has been known to dress key dignitaries in host country, Zimbabwe, including London and Nigeria.  As a growing brand we pride ourselves on our unique designs. Its African authenticity is aimed at the young at heart and fashionistas who themselves are the epitome of elegance, grace and style.

TIR fashion house has once again proved with this collection that it is on course to achieving its aims to expand the brand globally with the focus of becoming one of the most prominent Pan Africa fashion labels.

From the Desk of the CEO

START TODAY!!!




On this instalment of "From the Desk of the CEO", I want to start a "Strategy 101" series where I encourage my readers to "start today". Some of you may think starting today is such a "known" concept, well to you I would say, grab another book, this is not for you. This particular series of  "start today" are for youth,  potential entrepreneurs, small businesses and aspiring leaders of tomorrow.

Often we think we need the right office, the right capital, the right this and the right that, when the only "right" you should be looking for is "right now". I want to give you a challenge, think about what you would like to achieve and then list what you think you need to have in terms of resources etc etc to achieve it. By doing this, you have already listed an action plan, for some projects, the next step will be timelines.

Now under the "start today" strategy, the following should help any business:

1. Action plan of what you think is needed for your project:

I have found through years of experience that seeing a plan of action/tasks and things of such nature makes your tasks look achievable but most importantly it organises you with precision. As the years go by, my action plans (especially for some of our key projects) now have a plan A to C or even E in worst case scenarios. On one of our current projects, we are even on plan h. Planning allows you to think, in fact, for some people, it forces them to think. Nowadays, when we have completed our signing on process for our clients, we send them a six months overview of the actions on their strategy needs and plan review periods every three months.

2. Research materials on what is actually required in your sector/industry of interest:

You have google and WiFi at your disposal, if you don't, please save up and get data because research is one of the most valuable things you can do for yourself. If your phone is not "smart", hang out with a friend that has one and borrow their device to conduct your research. You need to know what your sector/industry is saying. Once we were tasked with planning a Free Trade Zone and securing technical and finance partners. By far, this was the most important brief of that time, it came at a time where our only experience so far in creating strategic alliances for that type of industry was seeking Investors for the Lekki Free Trade Zone. In our bid to execute the mandate without fail, we researched the best at it, the best of such Zones in the world and the best of the best in terms of technology/finance and execution. Infact, our research even led us to several other intel that were very valuable till today.

As part of the research, profile successful people in your field

Success begat success. To be successful, research the successful, find out how they made it. I'm not saying copy their intellectual property or work, I'm saying mimic their strategy. What took Richard Branson ten years to achieve can take you ten months to achieve with adequate research and intel management and execution. Personally I read a lot, not books per say but reports, reports on brands in various sectors and how they achieved success with a particular project or concept or campaign. During the Free Trade Zone planning project I mentioned earlier, we went from knowing the basics of that industry to fast forward three months into the project, not only could we tell you the best constructed Free Trade Zones in the world, I could also tell you the gaps noted in that industry, which were the need for more Sea Ports in the entire WORLD.

You see when you research, you are doing so to obtain facts, facts that will definitely add value if followed with an action plan and an execution strategy.

Till the next time - "START TODAY" -

If you need some more guidelines for your project, please contact admin@worldprmedia.com. For career advice, please contact careers@worldprmedia.com.

The Beauty Reports with Kiki Omeili

ON THE SET OF THE BEAUTY REPORTS WITH KIKI OMEILI...

The reports we conduct on the Beauty Industry are very targeted, targeted to obtain diverse views and opinions on our chosen subject matters so that in the end, the aim of profiling the trends and stakeholders in the Beauty Industry is always achieved.

Shoot date was set, location was SWE Bar, on site Make Up Artist was as usual our partner Omidan Makeovers and the photographer on set was the talented Head of Optics for G-14 Company, Mr. Gbadebo Anifowose. With military precision we had our brief from the C.E.O, complete with check lists and time delay plan b execution etc. That day was going to be awesome, and it was.

One of the special guests on the set that day was one of the Lekki Housewives Star and Gbomo Gbomo express extraordinaire Kiki Omeili.

Like a gush of fresh air, she appeared just the way we loved, no make up ready to be pampered with all our Zaron Cosmetics goodies on her beautiful face. After some minor delays, she was finally in the make up chair and armed with a tea tray (did she have a tea tray or was that someone else? anyway..).

Fast forward to the shoot chair and as expected, articulacy and gracefulness were so not far from her reach and her response to every question about how the beauty industry added value to the entertainment sector, how the industry was five years ago compared to now was impeccably on point.

As we gear up to the launch of the Beauty Reports documentary, which features this special interview the Nollywood Actress, we also requested to spend a day with her to find out more about her beauty regiment, the products (to determine stakeholders) she uses and so much more to which she obliged.

Like you, we can not wait to watch the Documentary on one of the biggest industries in the world. But not to worry, July cometh. In the mean time, check out the latest Beauty Reports teaser on our YouTube channel.

Luxury Beauty Brunch with Gala Rosa Wines

Gala Rosa Wines Sponsors the "World of Fragrances" Luxury Beauty Brunch..

Wines are said to be one of the most sought after drink of choice in some parts of the globe, some can even be quoted to say, "when in doubt about what to drink, drink some wine". Actually, nobody said that but it sure sounds like something that should be said, which begs the question, why would anyone be in doubt about what to drink, the doubt should be "to drink or not to drink"?

Anyway, before we go into another subject entirely about choices, lets FOCUS.

Yes, lets focus on the brand "Gala Rosa Wines" and why they are being described as the best wine in Nigeria.

Our research team that travelled to South Africa last year revealed that Nigerian companies or importers to Nigeria generally prefer the "sweet wines" to "non-sweet wines" (to wine connoisseurs the word would be "dry wines") so the Gala Rosa brand created an ingenious concept, wines that cater to the sweet wine drinking community and also doubles as an ingredient for a cocktail.

We of-course were in wine heaven here at the HQ, a wine we can drink during brunch that can also double as a mixer for our Vodkas or whatever "BRING IT ON".

Fast forward to the brunch day, our tables were loaded and overloaded with bottles after bottles of the Gala Rosa Red and the Gala Rosa White. Our guests were plied with glass after glass of the delicious tasting wine. It came as no surprise when our C.E.O. sent word that we must reserve at least two bottles for her to "test" the cocktail factor. Our enquiry into how it went down received a "fit for all stated purposes seal".

So there you go, we try these products just for you and if its awesome, we recommend you splurge on it. Needless to say the brunch went awesomely well and testimonials from our guests proved it.

We shoot every product from our sponsors for our Blog, our Magazine and Documentary. Shoot location was Casper and Gambinis in Victoria Island. Image by Pharaohs Photography.

The Gala Rosa Wines in Red and White (Drink Responsibly)

We even did some product placement with the wines for the Lifestyle Section of the upcoming Beauty Reports Magazine

The Pre-Brunch Spread (please take your eyes away from the food, we insist, this is all about the wines, FOR TODAY)

Our Chief Executive and Founder of the Luxury Beauty Brunch with a guest Speaker, Founder of the Stephanie Nicholas Wellness and Beauty enjoying a bottle of the Sweet White.

To acquire the Gala Rosa Wines contact Strategy@worldprmedia.com for more information.

PS... Subscribe to our YouTube Channel, you will be a part of history.

World PR Media's Fashion Division presents the "DeYoko"

WORLD PR NEWS

World's First 15 to 1 design was created by the Fashion Design Division of World PR for a World Class Fashion House in London.

With its simplicity, what makes this so unique is the different styles that can be achieved with just one piece of design. The Chief Executive of World PR Media had this to say about the design..."I conceptualised this after the birth of my last baby, it was inspired by one of my outfits (also self-made) during that period. It eventually evolved into something that can be styled for work or cocktails with friends, or even worn to dinner. The outstanding design doubles as an entire resort/cruise capsule collection, I mean you can literally carry just one fabric and wear it on an entire 15 day cruise".

Can be worn as a neck scarf

Can be worn as a Top (with the invincible closing technique)

Our marketing division went into an overdrive trying to decide precisely the best way to market this concept but we were informed by the Chief Executive that what will make the design unique is the fabrics which in the accessories world will be described as "that red sole seal" (similar to the Louboutin strategy). The designs can be easily imitated but it will take that unique partnership to add the "red sole" distinguishing factor.

To find out more about the incredible concept, send an email to strategy@worldprmedia.com.

WINES OF SOUTH AFRICA - PR Division Archives

World PR Media Travel Archives to SOUTH AFRICA

Our Chief Executive was invited to the Wines of South Africa Week last year and upon returning from her trip she vowed to do two things, one was to do whatever was in her power to promote the Food and Wine Pairing Culture in Nigeria and the other was to introduce as many South African Wines as possible into the Nigeria market  via strategic alliances.

Some savvy South African wine makers want to partner with Nigerian Companies interested in the wines market but one of the key bottlenecks in that particular sector is the issue of "NAFDAC or no NAFDAC". A staggering amount of at least 70 percent of those who had tried encountered such issues which begs the question, what is the government doing about ease of access to products that we "Nigerians" are listed as the number one consumers in the African Markets?

Yes, we like to pop but what are we doing about the business side of the wine making/importing industry. Comments and suggestions are very welcome. You may send them to strategy@worldprmedia.com. In the meantime, you will be seeing images from the event tagged - #winesofsouthafrica #winetourisminSA #worldprtravelstoSA ...

Whilst you are here, check out our latest post on The Beauty Reports on YouTube ...

World PR Media invites Opral Benson to Tiannah's Place Empire

Flashback Story...

Last year, our PR Division got a brief from one of our clients, specifically one of Africa's finest in the Fashion Industry, the serial entrepreneur Toyin Lawani. The brief was to make her birthday a memorable, it was her intention to shed light on how disabled individuals can add value to the community if they were trained in a skill they enjoy.

We decided to strategically take the brief a step further, our Chief Executive, Tayo Afolabi had always noted that the serial entrepreneur listed Opral Benson as one of her mentors and the one person after her own mother that opened her creative mind to the beauty industry, so we orchestrated a special surprise visit from the Beauty Icon.

Enjoy this flashback video from our tour of Tiannah's Place Empire with Opral Benson. #worldprreports #multidivision #multisector #prdivision #worldprmedia...

Whilst we have you here, why not check out our latest feature on The Beauty Reports on YouTube.

#thebeautyreports #worldprmedia #trends #stakeholders #beautyindustry....

Brand Spotlight on Aweni Organics

THE BEAUTY REPORTS RADAR

We are sure by now you can tell that we threw the general rule book on "target audience engagement" out of the window. Our documentary and magazine, both called "The Beauty Reports", will engage new faces, new brands, new ideas, new concepts that have been hidden, not because there was no finder, but because, this particular set of finders have a radar.

Our radar will seek to profile reputable brands in the industry, ranging from all sub-sectors of the beauty and cosmetics industry. From our industry analysis, we profiled some natural products perfect for the skin (unisex) and one of our searches led us Aweni Organics.  The definition of luxury goodness really captivated us with this indigenous beauty product manufacturer. During a sampling exercise at our Luxury Beauty Brunch, thirty percent of the brunch guests called the office to acquire sales points information.

We are so proud of this organically manufactures jars and bottles of goodness, we just want to shout it from the roof tops.Their products can be obtained from Tera Culture in Victoria Island and you can follow their brand story on social media via @aweniorganics. Don't just take our word for it. Try it.

Watch our latest post on youtube. The Beauty Reports Documentary... #trends #stakeholders #beautyindustry #worldprmedia #worldprreports...

THE BEAUTY REPORTS - How the Beauty Industry has evolved in the last few years...

As we gear up to launch our Beauty Reports in July, we bring you special clips with interviews held with Beauty Industry Stakeholders like Zaron Cosmetics, Beauty Rev Ng, Madame Solange, Amanda Osikolo on their views about the industry, on a national and global scale and its added value on other sectors.

Trend-wise, we speak with Editors of Lifestyle/Fashion and Beauty Publications like Exquisite Magazine, Style Vitae, This Day Style and Mariam Adeyemi Blog to find out what the best beauty tips they have ever come across was and how that has helped them.

Enjoy.