Friday 27 May 2016

World PR Media's Fashion Division presents the "DeYoko"

WORLD PR NEWS

World's First 15 to 1 design was created by the Fashion Design Division of World PR for a World Class Fashion House in London.

With its simplicity, what makes this so unique is the different styles that can be achieved with just one piece of design. The Chief Executive of World PR Media had this to say about the design..."I conceptualised this after the birth of my last baby, it was inspired by one of my outfits (also self-made) during that period. It eventually evolved into something that can be styled for work or cocktails with friends, or even worn to dinner. The outstanding design doubles as an entire resort/cruise capsule collection, I mean you can literally carry just one fabric and wear it on an entire 15 day cruise".

Can be worn as a neck scarf

Can be worn as a Top (with the invincible closing technique)

Our marketing division went into an overdrive trying to decide precisely the best way to market this concept but we were informed by the Chief Executive that what will make the design unique is the fabrics which in the accessories world will be described as "that red sole seal" (similar to the Louboutin strategy). The designs can be easily imitated but it will take that unique partnership to add the "red sole" distinguishing factor.

To find out more about the incredible concept, send an email to strategy@worldprmedia.com.


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